Noni juice

The Noni or apple-dog (Morinda citrifolia) is a tropical tree of the Ribiaceae family native to Asia, India and Australia. "Noni" is the common commercial name for the juice extracted from the pulp of the fruit. Nono is the name of the tree and its fruit in Tahitian. The term "noni" is a recent creation, used for the marketing of juice extracted from the pulp of the fruit and to avoid the consonance deemed depreciatory with "no - no" in English ("non - non"), the American market being the main and, historically, the first market since distribution has been organised in a modern way. The Morinda citrifolia shrub bears fruit less than a year after planting. It reaches full maturity at two years of age, producing up to 8 kg of nono every month, all year round. The fruit is green, then yellow, turning whitish when ripe. They can be recognised by their distinctive odour and bitter taste. Noni juice is renowned for its regenerating and antioxidant properties. It stimulates cell renewal, protects the skin from external aggression and adds radiance and vitality. On the hair, it strengthens the roots, prevents hair loss and intensely nourishes, leaving hair healthy and shiny. Regenerates, protects and strengthens skin and hair for radiance and health.